Direct Marketing Tips – Ultimate Direct Mail Marketing Guide!

Everyone seems to hate direct mail, and most companies have tried to use it without success. But with these direct marketing tips I want to transform your direct mail marketing from junk and spam to something that is really effective that the customer wants to receive.

Let’s look that this is 3 phases…

PHASE 1 – Think about your mailing list.

Is the data very old and are you confident that the source of the data is reliable?

I can’t tell you how important having a good list is. It does not matter if you already own it or are going to buy one you need to make sure that it’s up to date.

PHASE 2 – Targeting.

No set of direct marketing tips would be complete without talking about the idea of targeting.

Always keep one thing in mind:

“If you want to sell a ton of burgers, all you need is a hungry crowd” – Gary Halbert.

You should target the factors below:

* The persons age

* Location

* Lifestyle

* Schooling

* Likes and dislikes

* Buying behavior.

PHASE 3 – Market research.

You need to find out how the market think and the pain they are feeling which you can help to solve.

Luckily this is much easier today with online forums focused on each market niche.

PHASE 4 – Your marketing message.

You should make your message clear, persuasive and easy to understand. Don’t try and fill your direct mail with a load of information and products because you will just end up confusing your customers and will not get any sales.

Have one goal for each piece and do everything you can to achieve that goal.

Final thoughts.

Direct mail can be a great tool for your business if you go about it in the right way.

If you just follow these tips an 8.0% conversion rate is not uncommon.

Good luck.

For more ideas, tips and articles click here.

Affiliate Marketing Guide – Weird Tips For Affiliate Marketing Success!

In this exclusive step by step affiliate marketing guide you are going to learn exactly what you need to do to be successful with affiliate marketing. I am going to reveal to you the steps you need to take so you can be highly successful out the gate…

One of the most important parts of being successful with affiliate marketing is finding those Red Hot markets. You Know? Those markets where you know people are already making money… Well this is kind of easy to tell where the money is being made is to first look for advertising. This could be on the radio, tv, billboards, Google search engine (on the right hand side) etc…

If someone is spending money on advertising in a particular market chances are they are making money. What you want to do is to tap into to that market and we can do just that online as an affiliate marketer. See that’s the beauty of being an affiliate you do not need to have your own product, need to ever talk to a customer, need to stock inventory and you do not even need to worry about selling a product either.

Nope you do not have to worry about doing any of those things as an affiliate. All you have to do is simply refer someone through your special affiliate link and when someone buys you will get paid a commission for referring the sale. Think of being a used car salesman but you do not have a boss and do need to wait for people to walk into your dealership to make a sale.

So the first thing we must do is select a Red Hot market, get some ideas from the offline world and then you can head over to the Google keyword tool and Google search engine and see if there is any searches and advertising going on for that market. You can also get other ideas and keywords for that market by using the keyword tool and search engine.

The next step of the affiliate marketing guide is to head over and find a product to promote that is related to your niche. I usually like to go to ClickBank and find a product that has a decent gravity like over 100 and then grab my affiliate link.

The next thing you want to do is to setup a landing page or pre sell page for the product you are promoting. This will help increase conversions and can actually bring in more traffic for you then direct linking to the offer.

Once you got your landing page setup it is time to start generating some traffic to your offer. Now there are many ways of generating traffic online such as paid methods and free methods, the free ways take a little longer to bring in traffic and the paid ways can generate instant traffic, but you can also lose your shirt if you do not know what you’re doing with paid advertising.

I do not recommend you to try out paid advertising until your first know and master some free traffic methods. So I hope you enjoyed this mini affiliate marketing guide and now have a better understanding of the steps you need to take to make some good money as an affiliate marketer…

1. Find a market
2. Pick a product to promote related to that market
3. Setup a landing page for the product to increase conversions
4. Get targeted traffic to your landing page

These are the 4 steps you want to take to be a successful affiliate and you always want to test new markets and new offers to see what converts and works better for a certain type of traffic or demographic.

Your Article Marketing Guide to Improving Headlines

With so much information available today, it’s very important to get the visitors attention and differentiate yourself from your competition as much as possible. Whether it’s an article you posted on a social media site, a page that is competing against 9 other pages on the first page of Google, or an email sent out to a subscriber list; the title is almost always the first thing the viewer sees. Sometimes it’s the only difference between them reading your material or skipping over it. It would be a shame if some of your competitors are stealing a sizable portion of your audience (never mind that they produce inferior content and rank below you on the search engines!) simply because they have a catchier title than yours. Alternatively, maybe your subscribers are not opening up your emails because the titles are dry and boring.

It’s time to treat titles seriously and not just as an afterthought. This is especially true if you are just starting out and your readership is at a minimum. Here is your article marketing guide to improve titles and headlines.

Article Marketing Guide Rule: Include Suitable Keywords
I know this seems obvious, but it goes beyond just relevancy. It’s more about finding your audience. You’ll need to find the terms and phrases that people are searching for. You will want to find a niche that has an active market and is not overly competitive. Most of you may probably know your general niche but may need to narrow it down some more. For example, instead of using a keyword such as “swimming techniques” for a certain webpage, you may want to try “swimming styles” instead, which has lower online competition. There are many keyword tools to help you find your niche including WordTracker and the free Market Samurai software.

Article Marketing Guide Suggestion #1: Title First!
Try to title your article or post right away. It is okay if you are not exactly sure where the article is going while you are writing it, but try to think of a title before you get too far into the writing process. I believe this will not only tighten up your writing and give it some direction but will also lessen the chances of you rushing and giving it a “gung-ho” name right at the end. I doubt I have been the only one who is less than motivated at the end of an article! We want to reward ourselves at the end of writing by posting and publishing our article. When nothing but the title and the summary stand in the way of this reward, there is a greater likelihood that these important parts of our article are given very little thought.

Article Marketing Guide Suggestion #2: Try to Keep the Title Under Ten Words
This tip is definitely not written in stone but try not to exceed ten words. It is especially hard to keep it minimalist when you have a longer keyword phrase you are working with! If you have a longer title, consider breaking it into two parts (e.g. The Lazy Project Manager: How to be twice as productive and still leave the office early).

Article Marketing Guide Suggestion #3: Be Unique!
Don’t be afraid to try something outside the norm! Sometimes the simplest or outside-the-box titles get the most views. E-mail lists are a great way to test your titling skills. If you got a good idea, go for it.

A Buyers Guide to Direct Marketing Services

There is a tremendous growth and change occurring in the sphere of business marketing across the world today. This is largely due to the unprecedented pace of change in technology, entrepreneurial tactics and an open attitude towards new theories and concepts in marketing itself.

Direct Marketing is a subsection of marketing that focuses on planned recording, analysis and tracking of individual customers’ responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. Direct marketing can be aimed either at the individual consumer or on a business-to-business (B2B) level. This form of marketing attempts to send messages directly to the intended client by means of addressable media such as mail and email. In this way direct marketing differs from regular advertising in that it does not place its messages in the public market such as radio, billboards and magazines etc.

A distinction has to be drawn between direct marketing and what is known as junk mail or spam. Whilst direct marketing is very often criticised for generating unwanted solicitations, spam and bulk mail drops are not true forms of direct marketing as recipients are not identified as prospects by any form of selective criteria. Direct marketing on the other hand is a form of advertising based on a very selective process by which potential clients are screened according to certain levels of eligibility in accordance with the product being promoted. Direct marketing makes use of addressable as well as non-addressable media. Addressable media entails such forms as email, telemarketing and short message service (SMS) on mobile phones, although face-to-face contact is not considered a form of addressable media. Non-addressable media takes the form of mail outs and flyers, where no immediate user input is required. The important thing is that both these forms of direct marketing seek a response, and it is this which the marketer bases their future actions, or contact strategy on.

Some of the advantages of direct marketing are listed below:

Specific targeting

Clearly, the most important aspect of direct mail is that it can be targeted ‘exactly’ at the specific, individual, customer.


Direct mail can address the customer personally. If the full benefits of precision marketing are exploited, it can be directly tailored to his or her needs (interactively based upon prior experience, as recorded on the database).


Because of its direct response nature, the marketing campaign can be tested and varied to obtain the optimal results.


Responses can be added to the database, allowing future mailings to be even better targeted.


A direct mail campaign can be mounted quickly on a wide variety of topics within an overall promotional campaign.

When searching for potential services to assist you in your campaign of direct marketing, there are various aspects which need to be taken into consideration in order to gain the most out of your promotion.

At the core of any direct marketing campaign is the customer database. Most direct marketing services will offer recourse to their databases. For this reason it is necessary to choose the marketing service that will be able most accurately cater to your specific needs. Different service providers specialise in different market areas, for instance consumer marketing, or B2B marketing, as well as group variables, such as income, age, and lifestyle. The solution to this target audience will most likely come from your own database of customers or prospects. On the other hand, being selective by choosing only those who will be susceptible to the mailing saves on cost and also protects the investment in the database, by not exposing recipients to volumes of unwanted and irrelevant mail.

The most important question to ask when investing in an external list is how accurate it actually is. The source of many lists may be suspect as they are frequently derived from subscribers to magazines or respondents to free offers. This audience may not be the ideal prospects to your campaign, but then again this may be the only way in which you can reach your target market. Lists may also be out of date, for instance 12 per cent of the UK population changes address every year, which means they may need ‘cleaning’ (for example, to remove duplicate entries or to update contacts within organisations). Usually the only adequate way of finding out how useful a list really is, is to run a test mailing, even though it might represent an investment of time and money.

As mentioned above, the most productive mailing list is one that you have compiled yourself. Unfortunately, these lists are often the most neglected. For most direct marketing companies, such lists are their single most precious asset. Even in organisations with more general fields of operation, the data obtained as a result of those operations (enquiries, face-to-face selling, exhibitions, direct mail, etc.) should all be regarded as highly valuable. Data should be consolidated and protected so that they are usable, and useful, as a direct input to all marketing activities – especially for precision marketing.

When approaching prospective direct marketing companies, it is good to know what kind of products and services to expect, and how these can help you in your campaign. Generally speaking, marketing companies should be able to offer access to a specified name database, made up of prospective clients as set out by your needs. You have to consider that different companies have varying databases that cater for differing needs. It is thus up to you to find the one most suited to your requirements. Furthermore, direct marketing companies should offer services such as:

- Databases specified to cover various forms of media, i.e. mailing data, telemarketing and email data.

- Segmentation of data into areas such as job title, geographical location and industry classification.

- Data cleansing and verification services

- Data enhancement as well as analytic and strategic consulting.

Some emerging channels which hold interesting possibilities in the future include:

Digital Cable:

Cable television has never enabled highly targeted direct marketing to become successful. Digital cable is seen as the solution that will make the delivery of personalised marketing content via television possible.


To date, the majority of wireless marketing was constrained to text based SMS services, but with the advent of 3G, the promise of delivering richer content has gained more interest from marketers.


Banner advertisements are often considered indirect advertising, but in many cases, companies like Google and Yahoo serve advertisements on their websites for their own purposes.

Political campaigns:

Recently, political campaigns have begun to appropriate the methods of direct marketers (or to employ direct marketing companies) to raise money and create activism.

Once you have acquired all the relevant data regarding your target audience, factors such as the channels you choose and the timing of the delivery (e.g. time of year or even day of the week) can play a major role in the effectiveness of your campaign. The correct marketing service will be well equipped to assist you through all these areas.

Quit Searching For the Best Internet Marketing Guide

Internet Marketing offers a tremendous opportunity for people all over the world to earn money online. However, it is not something that you should attempt to do without a reliable and trusted guide. Regretfully, when it comes to anything to do with the Internet, what comes to mind readily, are issues of reliability as well as concerns over scams and hoaxes. In terms of Internet Marketing and particularly in terms of an Internet Marketing guide, how do you decide which is the best resource or guide? How do you select such a resource from the hundreds if not thousands of Internet marketing resources or guides that are available online?

The multi-million dollar question would be: “Is there such a thing as a scam free or absolutely reliable Internet Marketing Guide?” Is such a resource actually available online?

The good news is, yes, there is such a resource. Unfortunately, many who are interested in pursuing Internet Marketing may initially miss finding such a resource. Why? It is because the approach taken by this resource is unlike that taken by the usual rich jerk type of resource. They are not given to hot air advertising or hyped up claims that scream for attention. Rather the approach taken is very sober, practical and down to earth.

You will discover that the resource is absolutely reliable, trustworthy and exceeds all expectations in terms of delivering on promises. In fact, as an all-in-one resource, you will find that it is second to none. You need to personally experience the benefits in order to be pleasantly surprised by the quality of services provided. Regretfully, many Internet Marketers pay a heavy price through trial and error before they realize that they could have saved themselves a lot of trouble if they had been shown the right direction.

You will appreciate that the guide is all the more invaluable due to the fact that the creators or the resource persons have the required experience, know-how and skills needed to guide all levels of Internet Marketers to their desired levels of success. This is because the creators have achieved personal success at a remarkably young age through sheer hard work, determination and desire to succeed.

If you are fortunate and wise enough to avail of their services, you will discover that in a world where you expect hoaxes and scams, you will find true commitment, people who are willing to help, genuinely interested in your success and a credit to the community. In being guided to such a resource, you will find that it will not be a limited resource. You will discover an institution where learning is continuous and development is dynamic. Learn more and benefit from an extraordinary Internet Marketing guide